Proposal for Vietnamese food manufacturers

Your route from Vietnam to European buyers.

A French commercial partner to qualify your products, manage their route to market and develop repeat sales in France and selected EU markets.

Explore the servicesView proposed terms
The partnership

You manufacture. We build the European market.

Selling consistently in Europe takes more than an export quotation. Buyers need suitable products, a dependable import route, local service and follow-through after the first order.

We act as your French commercial and operating partner. We recommend starting with a focused product range and a measured France pilot before extending the territory or granting broad exclusivity.

Portfolio strategy

Two routes for four categories.

The sales and delivery process should match the product and its buyer.

Seafood

Begin with professional buyers: seafood wholesalers, foodservice distributors and processors. Confirm the exact product and facility requirements, then build a suitable temperature-controlled import and delivery process.

Coffee, tea & dried fruit

Select products for wholesale, specialist retail and private label. Adapt packaging and buyer materials. Test consumer-facing channels after product readiness and customer interest are established.

What we provide

Nine services, one accountable European partner.

Services can be combined in a pilot or specified individually in the cooperation agreement.

01 / PRODUCT SELECTION

Market and portfolio assessment

Review specifications, capacity, minimum orders, shelf life and factory prices. Select the products with a defined buyer and channel.

Deliverable

Pilot SKU shortlist, target channels and initial price assessment.

02 / QUALIFICATION

European product readiness

Coordinate a product-by-product review of the proposed import route, available documentation, testing and traceability. Identify gaps before buyer commitments.

Deliverable

Readiness checklist and action plan for each pilot SKU.

03 / ADAPTATION

Buyer specifications

Translate customer requirements into briefs for pack format, case configuration, presentation and quality, subject to your factory’s technical approval.

Deliverable

Buyer-facing specifications, samples and feedback.

04 / PRESENTATION

Packaging and sales materials

Coordinate label and packaging development. Prepare product sheets, photographs, case information and sales presentations for European customers.

Deliverable

A coherent buyer pack for the approved range.

05 / DELIVERY

Import and logistics

Plan freight, customs coordination, storage and fulfilment. For seafood, specify temperature handling and suitable service providers.

Deliverable

Shipment plan, landed-cost model and responsibility matrix.

06 / SALES

Buyer acquisition

Identify accounts, arrange sampling and meetings, manage quotations and follow each opportunity through purchase.

Deliverable

Target-account list, shared pipeline and monthly progress report.

07 / PRIVATE LABEL

Customer-specific supply

Match your manufacturing capabilities to European brands and retailers. Coordinate specifications, samples, feasibility and first orders.

Deliverable

Qualified private-label projects with agreed commercial terms.

08 / BRAND

Channel marketing

Develop positioning and marketing materials for selected products. Test channels and agree budgets before trade events or campaigns.

Deliverable

Approved channel plan with buyer and sales results.

09 / CONTINUITY

Accounts and expansion

Manage repeat orders, forecasts and commercial issues. Propose distributors in additional European countries once the France model works.

Deliverable

Account reports and territory expansion proposals.

Starting together

A 90-day pilot creates the evidence for a longer partnership.

We propose to assess up to 12 candidate products, prepare the strongest products for buyers and test demand in France.

01 / QUALIFY

Choose the range

Gather product and factory information; identify documentation gaps and estimate landed costs.

02 / VALIDATE

Listen to buyers

Present samples and pricing to a defined group of relevant French accounts.

03 / DECIDE

Set the next budget

Review readiness, active opportunities and likely margins before extending products or territory.

Proposed commercial terms

Transparent fees for development. One compensation route per sale.

All figures below are a proposal for negotiation, in euros excluding applicable taxes and approved third-party costs.

€4,500 one-time

90-day market-entry assessment

Review up to 12 candidate products, recommend a pilot range, prepare an initial buyer plan and indicative landed-cost model. Pay €2,250 on signing and €2,250 on delivery of the product and buyer plan.

€1,200 per month

Active EU pilot

Six months of agreed EU sales development, coordination, buyer follow-up and monthly reporting. Invoiced monthly in advance and payable within 15 calendar days. Renewal requires a new agreement.

Indicative budget for the assessment and six-month EU pilot: €13,200. The listed entry and monthly fees total €11,700 (€4,500 + 6 × €1,200). Allocation of the €1,500 balance requires agreement and is not an automatic additional fee. External costs, additional projects and factory-direct commissions require separate approval.

Transaction-based compensation

Sales routeProposed economics
Seafood bought and resold by us15–20% target gross margin
Coffee, tea or dried fruit bought and resold25–35% target gross margin
Private label bought and resold12–20% target gross margin
Seafood invoiced directly by factory to protected account5% commission
Coffee, tea or dried fruit invoiced directly7% commission
Private label invoiced directly5% commission, unless agreed otherwise

A sale earns a resale margin or a direct-sale commission, never both. Targets depend on the approved SKU-level cost and pricing sheet.

Additional projects

Extra SKU reviews: €100 per shelf-stable product or €150 per seafood product. Buyer-specification projects and private-label development are discussed and priced case by case. Each requires a written scope and approval.

External expenses

Testing, certification, design, translation, travel, trade fairs and sample freight require prior written approval. Third-party costs carry no markup unless a project quote expressly says otherwise.

Commission payment

Factory-direct commissions apply to net goods revenue actually collected from registered protected accounts. They are invoiced monthly and payable within 15 calendar days after the month of customer receipt.

Goods purchase terms

For goods we buy and resell, the purchase order sets prices and delivery terms. An initial proposal is 30% on order acceptance and 70% against agreed shipping documents, subject to checks.

How we govern the partnership

Scope and responsibilities stay visible.

How do we avoid paying twice for the same customer order?

When we purchase and resell goods, our compensation is the trading margin. When the factory invoices a protected customer directly, the agreed commission applies. A separate development fee is charged only for a distinct, approved project scope.

Who pays for marketing and testing?

Neither partner incurs expenses on the other’s account without an approved budget. Factory samples, freight, testing, artwork, trade events and campaigns are assigned in the project or annual plan.

When does exclusivity apply?

We propose to begin with selected products and protected accounts in France. Wider rights would follow agreed sales targets, supply commitments and service standards.

What happens after the pilot?

Both partners review product readiness, buyer feedback, orders, expected margins and operational performance. They then agree a commercial phase, revise the scope or stop without automatic expansion.

Next step

Build the first European sales case together.

Share your product list, factory information, export history, specifications, minimum orders and indicative factory prices. We will define the pilot range, responsibilities and first buyer priorities.

Discuss a pilot